Sunday, October 6, 2013

Please proofread your ads before publish on the newspaper

I know my blog is full of grammatical errors. Its not a big deal because I am only a blogger. I am not a proofreader or expert or whatever. I blog because I want to blog. I write because I want to write. I am not selling anything on this blog, so any information or misunderstanding from your reading will not affect anything. 

But.. if you write your advertisement for the purpose of attracting customers, you better be more careful with your writing. Even an error will cause you trouble. 


Read the ads carefully. Manja is spoil/lovely in English. In this package, you will get free wife or internet. Free wife for a Lovely Package? This is an awesome deal.

Thursday, May 9, 2013

Article : The Effect of Positive and Negative Item Phrasing on the Measurement of Attitudes.

You will find the find notes on this issue by searching www.rasch.org

The key principle is: reverse scoring a negative does NOT necessarily align it with the positive latent trait. They should be considered 2 scales until you can demonstrate they are ONE. My advice: don't use neg worded items. Experts say this is for detecting response bias or liars. But an attitude scale is based on trusting the respondents and having good communication with them via your instrument. Negative items usually destroy both trust and communication.

Credit : Trevor Bond