The
key principle is: reverse scoring a negative does NOT necessarily align
it with the positive latent trait. They should be considered 2 scales
until you can demonstrate they are ONE. My advice: don't use neg worded
items. Experts say this is for detecting
response bias or liars. But an attitude scale is based on trusting the
respondents and having good communication with them via your instrument.
Negative items usually destroy both trust and communication.
Credit : Trevor Bond
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